-
Winners and Losers, Stage 3
News
-
Showing cars in a good light
Docklands Studios Melbourne has cemented its reputation as THE place to shoot a car TVC – the latest is for Mazda.
Ad producer Studio Pancho chose Docklands Studios as it allowed them to have complete control of the light and illuminate the car like art in a gallery, reflecting the brief by creative agency Grant Day James.
Controlled lighting is key to a car TVC
Over 4 days in Sound Stage 3, Studio Pancho filmed several Mazda models under different lighting, while post-production added swooshes of colour and graphics to convey the car maker’s “Art of Value” philosophy.
Other cars ads filmed at Docklands Studios in recent years include Kia, Toyota, Hyundai, Porsche, Volvo, Jeep, BMW, and Ford.
