News

  • Showing cars in a good light

    Docklands Studios Melbourne has cemented its reputation as THE place to shoot a car TVC – the latest is for Mazda.

    Ad producer Studio Pancho chose Docklands Studios as it allowed them to have complete control of the light and illuminate the car like art in a gallery, reflecting the brief by creative agency Grant Day James.

    • Controlled lighting is key to a car TVC

    Over 4 days in Sound Stage 3, Studio Pancho filmed several Mazda models under different lighting,  while post-production added swooshes of colour and graphics to convey the car maker’s “Art of Value” philosophy.

    Mazda – Art Of Value

    Other cars ads filmed at Docklands Studios in recent years include Kia, Toyota, Hyundai, Porsche, Volvo, Jeep, BMW, and Ford.