Winners and Losers, Stage 3
It’s not every day The Fastest Man Alive appears in one of our sound stages.
On this occasion, Usain Bolt came by to shoot an ad campaign for Optus. With the Olympic champion on a tight schedule, the ad makers built a series of bespoke and green and blue screen sets, to move Bolt efficiently through takes.
The series of 5 to 45 second TVC’s by creative agency The Works and production company Emotive, were designed to showcase the Optus 4G Plus network.
With the slogan “Ever Wondered What Life is Like at the Speed of Bolt?”, the campaign taps into the fun side of Bolt’s personality, showing him sprinting as the ground explodes, watching soccer on his phone and dancing to music.
Shot entirely at Docklands Studios, the campaign builds on the telco’s relationship with Bolt who starred in the 2016 “Relentless” campaign.